Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads

Graphic provided by InMobiWhen a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land:Facebook cracking down on ads with clickbait headlines, sensationalized language Oct 17, 2018 by

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or

A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore late-season shoppers. Nanigans partnered with Advertiser Perceptions to survey 100 retail

Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added dynamic pricing and stock information to Product Pins and launched two new shopping recommendation sections. An updated

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the

Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion. The acquisition adds email to the other communications channels that Twilio’s API already supports, such

A screenshot of Autopilot’s new Annotate and Collaborate feature.Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land:The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 16,