According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team compiled a “Best of” list naming the brands they believed stood out in 2018. Of the
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:Agencies looking to win over new CMOs should connect within 3 to 12 mos.
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform. With more than eight years of research analyzing the career track of 2,400 CMOs across
Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on January 31, the ad has generated 50.1 million views this year, beating out the
As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your
Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds?
Like most cross-team challenges, the trouble starts at the top. A Leapfrog Marketing Institute
Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with discount or dollar-off promotions, free shipping can be the factor that incentivizes comparison shoppers and squeezes every last dollar
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report.
But this time, something