More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent.
But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.”
The effort actually involves several
Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier.
Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models
Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself.
For companies looking to push their way to
Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their privacy settings had been switched to public because of a bug earlier this month, Facebook confirms it sent
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:Facebook’s latest data faux pas: app analytics reports are sent to the wrong peopleJun
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program off the ground.
Too often, B2B marketers are scared off by consultants telling them
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content.
During the company’s appearance at VidCon this week, YouTube announced three new ways for creators
Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new
Data-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data.
Despite the