The Marketing Land team is conducting a reader survey and we’d love your input! Every year, we like to reach out to our subscribers to better understand who you are and what interests you. This way, we can

IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0

There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are often highly situational. Emerging

We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our recent email marketing campaign? A

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we

Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of

Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their

There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining

Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be difficult to ensure teams are all on the same page, particularly when it comes to digital marketing execution.

Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult to build and maintain in today’s constantly evolving martech