VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing

You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as:Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions

Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in

Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape —

As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were

Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while

Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19).Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use

Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey showed comparable usage but also improved results, including increased sales (89%) customer growth (86%) and higher