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20 Feb

Digital ad spending to top traditional for first time in 2019

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Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report
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20 Feb

What marketers should know about Hulu’s new ‘pause’ ads

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A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available
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20 Feb

Adobe Target testing tool gets improved personalization capabilities, reports

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Adobe Target A/B testing screen.Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital experiences, is getting a number of new updates. Adobe announced on Wednesday the platform now includes an
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20 Feb

Marketers, campaign success depends on actually identifying your goals

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Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem obvious, but the fact is that many marketers still aren’t sure what results they need from a
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20 Feb

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

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A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds
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19 Feb

Singular can now track ROI across channels, with deterministic attribution

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From SingularMarketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the
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19 Feb

Thursday webinar–‘Get More From Your Customer Data With Open Marketing Cloud’

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With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack
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19 Feb

YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

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YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed,
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19 Feb

What does online lead generation look like in 2019?

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If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally focused on gaining and keeping additional customers. For many businesses, particularly in
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19 Feb

What the US data protection law will mean for ad tech and marketers

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We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are still being digested in Europe and beyond. Meanwhile, on the other side of the
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